/* * proximity-brand.css * Shared brand system for all Proximity Coaching landing pages. * Load this file once. Sub-brand pages set class="sub--he" / "sub--she" / "sub--we" * on to activate sub-brand accent colors throughout. * Last updated: per Brand Guidelines v2026-04-30 */ /* ─── FONTS ─────────────────────────────────────────────────────────────── */ @import url('https://fonts.googleapis.com/css2?family=Manrope:wght@300;400;500;600;700&family=Fraunces:ital,wght@1,300&display=swap'); /* ─── BRAND TOKENS ───────────────────────────────────────────────────────── */ :root { /* Slate plum family */ --deep-slate: #2e2c34; --slate-plum: #4e4a55; --smoke-plum: #6e6873; --lavender-ash: #908a96; /* Mauve family — Proxi She */ --wine-smoke: #7a6470; --dusty-mauve: #998193; --powder-mauve: #b8a4ac; --rose-mist: #d8c5cc; /* Aqua family — Proxi He */ --deep-tide: #6a8d94; --sea-slate: #8fafb6; --soft-aqua: #afc9cf; --pale-mist: #bfdcdc; /* Warm neutrals */ --linen-white: #faf6ef; --warm-cream: #f0ebe2; --soft-sand: #e7dfd2; --almond: #d4c4ad; /* Typography */ --font-sans: 'Manrope', system-ui, -apple-system, sans-serif; --font-serif: 'Fraunces', Georgia, serif; /* Sub-brand defaults (umbrella / We) */ --sub-accent: var(--slate-plum); --sub-deep: var(--deep-slate); --sub-surface: var(--soft-sand); --sub-text-on-accent: var(--linen-white); --sub-hero-bg: var(--slate-plum); --sub-hero-text: var(--linen-white); } /* Sub-brand overrides — set on */ body.sub--he { --sub-accent: var(--soft-aqua); --sub-deep: var(--deep-tide); --sub-surface: var(--pale-mist); --sub-text-on-accent: var(--slate-plum); --sub-hero-bg: var(--soft-aqua); --sub-hero-text: var(--slate-plum); } body.sub--she { --sub-accent: var(--dusty-mauve); --sub-deep: var(--wine-smoke); --sub-surface: var(--rose-mist); --sub-text-on-accent: var(--linen-white); --sub-hero-bg: var(--dusty-mauve); --sub-hero-text: var(--linen-white); } body.sub--we { --sub-accent: var(--slate-plum); --sub-deep: var(--deep-slate); --sub-surface: var(--soft-sand); --sub-text-on-accent: var(--linen-white); --sub-hero-bg: var(--slate-plum); --sub-hero-text: var(--linen-white); } /* ─── RESET ──────────────────────────────────────────────────────────────── */ *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; } html { scroll-behavior: smooth; } body { font-family: var(--font-sans); font-weight: 400; background: var(--linen-white); color: var(--smoke-plum); -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } img { display: block; max-width: 100%; } a { color: inherit; } /* ─── LAYOUT ─────────────────────────────────────────────────────────────── */ .prox-inner { max-width: 760px; margin: 0 auto; padding: 0 24px; } .prox-inner--wide { max-width: 1040px; margin: 0 auto; padding: 0 24px; } /* ─── HEADER ─────────────────────────────────────────────────────────────── */ .prox-header { position: sticky; top: 0; z-index: 100; background: var(--linen-white); border-bottom: 0.5px solid rgba(78, 74, 85, 0.10); padding: 0 24px; } .prox-header__inner { max-width: 1040px; margin: 0 auto; height: 60px; display: flex; align-items: center; justify-content: space-between; } .prox-wordmark { font-family: var(--font-sans); font-weight: 300; font-size: 18px; letter-spacing: -0.01em; color: var(--slate-plum); text-decoration: none; } .prox-header__right { display: flex; align-items: center; gap: 20px; } .prox-header__signin { font-size: 13px; font-weight: 500; color: var(--smoke-plum); text-decoration: none; transition: color 0.15s; } .prox-header__signin:hover { color: var(--slate-plum); } /* ─── HERO ───────────────────────────────────────────────────────────────── */ .prox-hero { background: var(--sub-hero-bg); color: var(--sub-hero-text); padding: 72px 24px 80px; text-align: center; } .prox-hero__inner { max-width: 680px; margin: 0 auto; } .prox-hero__tag { display: inline-block; font-size: 12px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; color: var(--sub-hero-text); opacity: 0.7; border: 1px solid currentColor; border-radius: 100px; padding: 4px 14px; margin-bottom: 28px; } .prox-hero__headline { font-family: var(--font-sans); font-weight: 300; font-size: clamp(32px, 5.5vw, 52px); line-height: 1.1; color: var(--sub-hero-text); margin-bottom: 20px; text-wrap: balance; } .prox-hero__sub { font-size: 17px; font-weight: 400; line-height: 1.65; color: var(--sub-hero-text); opacity: 0.85; margin-bottom: 36px; max-width: 540px; margin-left: auto; margin-right: auto; } .prox-hero__cta-row { display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 14px; margin-bottom: 20px; } .prox-hero__trust { font-size: 12px; color: var(--sub-hero-text); opacity: 0.55; letter-spacing: 0.01em; } /* ─── SECTION SHELLS ─────────────────────────────────────────────────────── */ .prox-section { padding: 80px 24px; background: var(--linen-white); } .prox-section--cream { background: var(--warm-cream); } .prox-section--sand { background: var(--soft-sand); } .prox-section__eyebrow { font-size: 12px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; color: var(--sub-accent); margin-bottom: 14px; } /* He eyebrow needs to be the deep-tide (darker) for contrast on white */ body.sub--he .prox-section__eyebrow { color: var(--deep-tide); } body.sub--she .prox-section__eyebrow { color: var(--wine-smoke); } body.sub--we .prox-section__eyebrow { color: var(--slate-plum); } .prox-section__headline { font-family: var(--font-sans); font-weight: 300; font-size: clamp(24px, 3.5vw, 36px); line-height: 1.2; color: var(--slate-plum); margin-bottom: 20px; text-wrap: balance; } .prox-section__body { font-size: 16px; line-height: 1.7; color: var(--smoke-plum); } .prox-section__body p + p { margin-top: 18px; } /* ─── HOW IT WORKS — 3 STEPS ─────────────────────────────────────────────── */ .prox-steps { display: flex; flex-direction: column; gap: 0; margin-top: 52px; position: relative; } .prox-steps::before { content: ''; position: absolute; left: 19px; top: 28px; bottom: 28px; width: 1px; background: var(--soft-sand); } .prox-step { display: flex; gap: 24px; position: relative; padding-bottom: 40px; } .prox-step:last-child { padding-bottom: 0; } .prox-step__num { flex-shrink: 0; width: 40px; height: 40px; border-radius: 50%; background: var(--sub-surface); display: flex; align-items: center; justify-content: center; font-size: 14px; font-weight: 600; color: var(--slate-plum); position: relative; z-index: 1; } .prox-step__content { padding-top: 8px; } .prox-step__title { font-size: 17px; font-weight: 600; color: var(--slate-plum); margin-bottom: 8px; } .prox-step__body { font-size: 15px; line-height: 1.65; color: var(--smoke-plum); } /* ─── PILLARS / TOPICS ───────────────────────────────────────────────────── */ .prox-pillars { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; margin-top: 48px; } @media (max-width: 520px) { .prox-pillars { grid-template-columns: 1fr; } } .prox-pillar { background: var(--sub-surface); border-radius: 12px; padding: 24px; } .prox-pillar__title { font-size: 15px; font-weight: 600; color: var(--slate-plum); margin-bottom: 8px; } .prox-pillar__body { font-size: 13px; line-height: 1.6; color: var(--smoke-plum); } /* ─── SKEPTIC / OBJECTION SECTION ────────────────────────────────────────── */ .prox-skeptic__eyebrow { font-size: 12px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 14px; } body.sub--he .prox-skeptic__eyebrow { color: var(--deep-tide); } body.sub--she .prox-skeptic__eyebrow { color: var(--wine-smoke); } body.sub--we .prox-skeptic__eyebrow { color: var(--slate-plum); } .prox-skeptic__bar { width: 36px; height: 3px; background: var(--sub-accent); border-radius: 2px; margin-bottom: 18px; } body.sub--he .prox-skeptic__bar { background: var(--soft-aqua); } body.sub--she .prox-skeptic__bar { background: var(--dusty-mauve); } .prox-skeptic__headline { font-family: var(--font-sans); font-weight: 300; font-size: clamp(26px, 4vw, 40px); line-height: 1.15; color: var(--slate-plum); margin-bottom: 32px; } .prox-skeptic__headline em { font-style: italic; color: var(--sub-accent); } body.sub--he .prox-skeptic__headline em { color: var(--soft-aqua); } body.sub--she .prox-skeptic__headline em { color: var(--dusty-mauve); } .prox-skeptic__body p { font-size: 16px; line-height: 1.72; color: var(--smoke-plum); margin-bottom: 20px; } .prox-skeptic__body p:last-child { margin-bottom: 0; } .prox-skeptic__pull { font-family: var(--font-serif); font-style: italic; font-weight: 300; font-size: clamp(19px, 2.8vw, 25px); line-height: 1.45; color: var(--slate-plum); border-left: 2px solid var(--sub-accent); padding: 6px 0 6px 22px; margin: 44px 0; } body.sub--he .prox-skeptic__pull { border-color: var(--soft-aqua); } body.sub--she .prox-skeptic__pull { border-color: var(--dusty-mauve); } .prox-compare { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 44px 0; } @media (max-width: 540px) { .prox-compare { grid-template-columns: 1fr; } } .prox-compare-card { border-radius: 12px; padding: 26px; } .prox-compare-card--lit { background: var(--sub-surface); } .prox-compare-card--dim { background: var(--warm-cream); } .prox-compare-card__label { font-size: 12px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 16px; } body.sub--he .prox-compare-card--lit .prox-compare-card__label { color: var(--deep-tide); } body.sub--she .prox-compare-card--lit .prox-compare-card__label { color: var(--wine-smoke); } body.sub--we .prox-compare-card--lit .prox-compare-card__label { color: var(--slate-plum); } .prox-compare-card--dim .prox-compare-card__label { color: var(--lavender-ash); } .prox-compare-card ul { list-style: none; display: flex; flex-direction: column; gap: 12px; } .prox-compare-card li { font-size: 14px; line-height: 1.5; color: var(--smoke-plum); padding-left: 18px; position: relative; } .prox-compare-card li::before { content: '→'; position: absolute; left: 0; font-size: 12px; top: 1px; } body.sub--he .prox-compare-card--lit li::before { color: var(--soft-aqua); } body.sub--she .prox-compare-card--lit li::before { color: var(--dusty-mauve); } body.sub--we .prox-compare-card--lit li::before { color: var(--slate-plum); } .prox-compare-card--dim li { color: var(--lavender-ash); } .prox-compare-card--dim li::before { color: var(--lavender-ash); } .prox-skeptic__rule { height: 1px; background: var(--soft-sand); border: none; margin: 48px 0; } .prox-skeptic__cta { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; margin-top: 40px; } /* ─── AUTHORITY STRIP ────────────────────────────────────────────────────── */ .prox-authority { display: flex; flex-wrap: wrap; gap: 32px 48px; margin-top: 48px; } .prox-authority__item { flex: 1 1 200px; } .prox-authority__num { font-size: 28px; font-weight: 300; color: var(--slate-plum); line-height: 1; margin-bottom: 6px; } .prox-authority__label { font-size: 13px; line-height: 1.5; color: var(--smoke-plum); } /* ─── PRICING ────────────────────────────────────────────────────────────── */ .prox-price-card { background: var(--linen-white); border: 0.5px solid rgba(78, 74, 85, 0.12); border-radius: 16px; padding: 40px; max-width: 440px; margin: 48px auto 0; } .prox-price-card__label { font-size: 12px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; color: var(--lavender-ash); margin-bottom: 18px; } .prox-price-card__price { font-size: 42px; font-weight: 300; color: var(--slate-plum); line-height: 1; margin-bottom: 4px; } .prox-price-card__cadence { font-size: 14px; color: var(--lavender-ash); margin-bottom: 28px; } .prox-price-card__features { list-style: none; display: flex; flex-direction: column; gap: 10px; margin-bottom: 32px; } .prox-price-card__features li { font-size: 14px; line-height: 1.5; color: var(--smoke-plum); padding-left: 20px; position: relative; } .prox-price-card__features li::before { content: '✓'; position: absolute; left: 0; color: var(--sub-accent); font-size: 13px; } body.sub--he .prox-price-card__features li::before { color: var(--deep-tide); } body.sub--she .prox-price-card__features li::before { color: var(--wine-smoke); } body.sub--we .prox-price-card__features li::before { color: var(--slate-plum); } .prox-price-card__note { font-size: 12px; color: var(--lavender-ash); margin-top: 14px; text-align: center; } /* ─── FOOTER ─────────────────────────────────────────────────────────────── */ .prox-footer { background: var(--deep-slate); color: var(--warm-cream); padding: 52px 24px; } .prox-footer__inner { max-width: 760px; margin: 0 auto; } .prox-footer__wordmark { font-family: var(--font-sans); font-weight: 300; font-size: 17px; letter-spacing: -0.01em; color: var(--warm-cream); margin-bottom: 20px; } .prox-footer__links { display: flex; flex-wrap: wrap; gap: 8px 24px; margin-bottom: 24px; } .prox-footer__links a { font-size: 13px; color: var(--lavender-ash); text-decoration: none; transition: color 0.15s; } .prox-footer__links a:hover { color: var(--warm-cream); } .prox-footer__disclaimer { font-size: 12px; line-height: 1.65; color: var(--lavender-ash); max-width: 580px; } /* ─── BUTTONS ────────────────────────────────────────────────────────────── */ .btn { display: inline-block; font-family: var(--font-sans); font-size: 14px; font-weight: 600; letter-spacing: 0.01em; text-decoration: none; padding: 12px 28px; border-radius: 7px; cursor: pointer; transition: background 0.15s, color 0.15s, opacity 0.15s; border: none; text-align: center; } /* Primary — uses sub-brand accent */ .btn--sub { background: var(--sub-accent); color: var(--sub-text-on-accent); } body.sub--he .btn--sub:hover { background: var(--deep-tide); color: var(--linen-white); } body.sub--she .btn--sub:hover { background: var(--wine-smoke); } body.sub--we .btn--sub:hover { background: var(--deep-slate); } /* Slate — universal primary */ .btn--slate { background: var(--slate-plum); color: var(--linen-white); } .btn--slate:hover { background: var(--deep-slate); } /* Ghost */ .btn--ghost { background: transparent; color: var(--slate-plum); border: 1px solid var(--slate-plum); } .btn--ghost:hover { background: var(--warm-cream); } /* Ghost on dark hero */ .btn--ghost-light { background: transparent; color: var(--sub-hero-text); border: 1px solid rgba(255,255,255,0.45); } body.sub--he .btn--ghost-light { color: var(--slate-plum); border-color: rgba(78,74,85,0.3); } .btn--ghost-light:hover { background: rgba(255,255,255,0.12); } body.sub--he .btn--ghost-light:hover { background: rgba(78,74,85,0.07); } /* Large variant */ .btn--lg { padding: 14px 32px; font-size: 15px; } /* ─── RESPONSIVE ─────────────────────────────────────────────────────────── */ @media (max-width: 600px) { .prox-hero { padding: 56px 20px 64px; } .prox-section { padding: 60px 20px; } .prox-price-card { padding: 28px 24px; } .prox-header { padding: 0 16px; } .prox-steps::before { display: none; } }