TERMS OF SERVICE

Proximity Coaching Platform — All AI Coaches

Effective Date: April 30, 2026  |  Last Updated: April 30, 2026

1. Agreement to Terms

These Terms of Service ("Terms") are a legally binding agreement between you ("User," "you," or "your") and Evolved Caveman AI, LLC, a California limited liability company ("Company," "we," "us," or "our"). These Terms govern your access to and use of the Proximity Coaching platform and all AI coaching products offered under that platform, including Proxi He (Men's Inner Leadership Coach), Proxi She (Inner Journey Coach for Women), and Proxi We (Elite Couples Coach), as well as any bundle or combination offering (collectively, the "AI Coaches" or "Products"), including any associated websites, applications, content, and services.

By creating an account, purchasing a subscription, accessing, or using any AI Coach, you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our AI Disclosure and Informed Use Notice. If you do not agree to these Terms, you may not access or use the AI Coaches.

IMPORTANT: THESE TERMS INCLUDE A MANDATORY ARBITRATION PROVISION AND A CLASS ACTION WAIVER IN SECTION 16. BY AGREEING TO THESE TERMS, YOU WAIVE YOUR RIGHT TO A JURY TRIAL AND YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT, SUBJECT TO APPLICABLE LAW.

2. Nature of the Products — Educational Coaching Tools

2.1 Educational Purpose Only

The AI Coaches are educational and personal development tools. They are not therapy, counseling, psychotherapy, medical care, psychiatric treatment, crisis intervention, or any service that requires a state-issued healthcare license.

Proxi He is designed to help adult men build emotional self-awareness, self-leadership skills, and communication skills through structured AI-powered coaching conversations. Its content and frameworks were developed by Dr. John Schinnerer, Ph.D. (Educational Psychology, UC Berkeley), who operates as an educational and performance coach. Dr. Schinnerer does not hold a clinical license as a psychologist, therapist, counselor, or healthcare provider and does not provide licensed clinical care through this Product.

Proxi She is designed to help adult women develop mindfulness, emotional resilience, and self-awareness through structured AI-powered coaching conversations. Its content and frameworks were developed by Joree Rose, MA, LMFT, who operates as a mindfulness teacher and life coach through this Product. Joree Rose holds a California LMFT license; however, she does not provide licensed therapy, counseling, diagnosis, or clinical treatment through Proxi She, which is an educational product only.

Proxi We is designed to help adult couples build relational intelligence, communication skills, and emotional partnership through structured AI-powered coaching conversations. Its content and frameworks were developed jointly by Dr. John Schinnerer, Ph.D. and Joree Rose, MA, LMFT. Neither person provides licensed clinical care through this Product.

2.2 No Licensed Healthcare Services (AB 489 Compliance)

No AI Coach offered through the Proximity Coaching platform is provided by, endorsed by, delivered under the supervision of, or affiliated with any licensed healthcare professional acting in a clinical capacity through these Products. The AI Coaches do not use terms, titles, letters, or phrases that indicate the AI systems possess healthcare licenses or clinical credentials. The AI Coaches are educational tools only and must not be relied upon as substitutes for treatment, diagnosis, assessment, or care from a licensed mental health professional, physician, or other qualified provider.

2.3 AI Responsibility and Accountability (AB 316 Compliance)

The Company is responsible for the design, configuration, deployment, operation, and oversight of all AI Coaches, including the use of third-party AI systems and infrastructure providers. The Company does not attribute liability to Anthropic or any third-party AI provider for outputs produced by the AI Coaches. The Company does not assert that the AI Coaches act as independent legal persons or autonomous decision-makers. The Company has implemented system-prompt-level safeguards, content filters, and Crisis Prevention and Safety Protocols across all Products to reduce the risk of harmful outputs.

2.4 No Special Relationship

Use of any AI Coach does not create a therapist-client, physician-patient, fiduciary, agency, confidential advisory, or other special professional relationship between you and the Company, Dr. Schinnerer, Joree Rose, or any affiliated person.

2.5 User Acknowledgments

You acknowledge and agree that:

• The AI Coaches do not provide medical advice, diagnosis, treatment, or clinical assessment of any kind;
• The AI Coaches are not substitutes for therapy, counseling, psychiatric care, medical care, crisis intervention, or any licensed professional service;
• AI-generated responses may contain factual errors, fabricated citations, inaccurate summaries of research, omissions, or advice that is incomplete, misleading, or inappropriate for your specific circumstances;
• You should independently verify factual claims before relying on them, particularly with respect to health, mental health, relationships, legal issues, finances, employment, education, or other high-stakes matters;
• You are solely responsible for your decisions, actions, and use of any information provided by the AI Coaches; and
• The Company does not guarantee any particular outcome, result, or benefit from use of the AI Coaches.

3. AI Safety and SB 243 Compliance

3.1 Companion Chatbot Classification

The AI Coaches engage users in personalized, conversational interactions regarding emotional wellbeing, relationships, and personal development. To the extent any Product is deemed a "companion chatbot" under California Senate Bill 243 or similar legislation, the Company maintains disclosures, safety protocols, and reporting practices designed to support compliance with applicable legal requirements.

3.2 Safety Protocols

The Company maintains automated safety protocols designed to identify certain crisis-related language, including statements that may suggest suicidal ideation, self-harm, or other serious safety concerns. When such protocols are triggered, an AI Coach may:

• Interrupt or redirect the conversation;
• Acknowledge the user's statement in a non-judgmental manner;
• State the Product's limitations as a non-clinical, non-crisis tool;
• Provide crisis resources, including the 988 Suicide & Crisis Lifeline, Crisis Text Line (text HOME to 741741), National Domestic Violence Hotline (1-800-799-7233), SAMHSA National Helpline (1-800-662-4357), and emergency services (911); and
• Encourage the user to seek help from a qualified human professional or emergency service.

The AI Coaches are not crisis services and must not be used as such. In an emergency, call 911.

3.3 No Guarantee of Detection or Intervention

The safety features of the AI Coaches are limited, automated, and imperfect. The Company does not guarantee that any AI Coach will detect, flag, escalate, or appropriately respond to every statement involving crisis, self-harm, suicide, violence, abuse, mental health deterioration, or other safety risks. No AI Coach is continuously monitored by a human in real time, and no human reviews or approves individual responses before they are delivered. Users must not rely on the Products to prevent harm, detect emergencies, or provide emergency intervention.

3.4 Safety Event Logging

When an AI Coach's crisis safety protocol is triggered during a conversation, the Company logs the occurrence of the trigger event, the timestamp, and the AI Coach's safety response. This logging is required for compliance with California SB 243. These logs are retained for a minimum of three (3) years from the date of the event, as required for SB 243 compliance reporting and potential legal defense purposes. Safety event logs may be retained longer if related to a pending or threatened legal claim. See the Privacy Policy for complete details on data retention.

3.5 Annual Reporting

Beginning July 1, 2027, as required by California SB 243, the Company will publish an annual report documenting how often crisis safety protocols were triggered and how they functioned. These reports will contain aggregated, de-identified data and will not identify individual users.

4. Eligibility

The AI Coaches are intended only for adults aged 18 and older. By using any AI Coach, you represent and warrant that you are at least 18 years of age and legally capable of entering into these Terms.

We do not knowingly permit minors to use the AI Coaches. The Company reserves the right to verify age, request additional information reasonably necessary to confirm eligibility, suspend or restrict access where age is uncertain, and terminate accounts suspected of being used by minors.

If you are a parent or guardian and believe a minor has accessed any AI Coach, contact us immediately at John@GuideToSelf.com to request account review, termination, and deletion of data as permitted by law.

5. Account Registration and Security

To access any AI Coach, you must create an account or authenticate via a magic link sent to your email address. You agree to provide accurate, current, and complete information and to keep that information updated.

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to notify us immediately at John@GuideToSelf.com if you become aware of any unauthorized access to or use of your account or any other security breach.

The Company is not liable for losses arising from unauthorized use of your account to the extent resulting from your failure to safeguard your credentials or comply with these Terms.

6. Subscription, Payment, and Cancellation

6.1 Available Plans

Proximity Coaching offers individual subscriptions to Proxi He, Proxi She, and Proxi We, as well as a bundle subscription providing access to all three AI Coaches. Current pricing and plan details are published at the point of purchase or on the Product website. The Company reserves the right to change pricing at any time; material pricing changes for active paid subscribers will be communicated with at least thirty (30) days' advance notice before the next billing cycle.

6.2 Trial Access

The AI Coaches may offer a free trial, promotional access, or limited-use introductory access for new users. Any such offer, including the number of sessions or duration, will be described at the point of sign-up. Trial users must complete the consent acknowledgment and agree to these Terms, the Privacy Policy, and the AI Disclosure before accessing any Product. Unless expressly stated otherwise at sign-up, a trial does not automatically convert into a paid subscription.

6.3 Automatic Renewal and Cancellation (California ARL Compliance)

AUTOMATIC RENEWAL NOTICE: If you purchase a subscription that renews automatically, your subscription will continue and your payment method will be charged at the recurring interval disclosed at sign-up unless you cancel before renewal. By purchasing an automatically renewing subscription, you authorize the Company and its payment processors to charge the payment method on file at the applicable recurring rate, plus any applicable taxes.

Renewal Notices: For annual subscriptions, the Company will send a renewal reminder via email between fifteen (15) and forty-five (45) days before the renewal date. For monthly subscriptions, the auto-renewal terms are disclosed at the point of purchase.

How to Cancel: You may cancel your subscription at any time through your account settings or by emailing John@GuideToSelf.com. Unless otherwise required by law, cancellation takes effect at the end of the current billing period. You retain access through the end of the period already paid for.

6.4 Fees and Currency

All fees are stated and charged in U.S. dollars unless otherwise expressly stated.

6.5 Refund Policy

Except where required by law, all fees are non-refundable. If you believe you were charged in error, you must contact us at John@GuideToSelf.com within thirty (30) days of the charge. Refunds, if any, are issued at the Company's sole discretion and returned to the original payment method.

7. Acceptable Use and Prohibited Conduct

You agree to use the AI Coaches only for their intended purpose: education, personal development, self-leadership support, communication skill building, and relational growth. You may not:

• Attempt to manipulate, circumvent, disable, probe, or exploit any AI Coach's safety filters, moderation systems, usage controls, crisis protocols, or system instructions;
• Use any AI Coach to generate content that is unlawful, defamatory, threatening, abusive, harassing, obscene, fraudulent, or otherwise harmful;
• Seek emergency intervention, crisis counseling, psychiatric treatment, or clinical diagnosis through any AI Coach;
• Upload, submit, or disclose another person's confidential, private, medical, therapy, or sensitive personal information without appropriate authorization;
• Reverse engineer, decompile, scrape, harvest, or attempt to extract source code, prompts, proprietary frameworks, training materials, or other protected components of any Product;
• Resell, sublicense, commercially exploit, or provide unauthorized third-party access to any AI Coach or its outputs;
• Use automated tools, bots, scripts, or scraping systems to access any Product without the Company's written permission;
• Use any Product in violation of applicable law or regulation; or
• Access or use any Product if you are under 18.

The Company reserves the right to suspend, restrict, or terminate access for violations of these Terms, suspected misuse, suspected underage access, security concerns, or safety concerns, with or without notice.

8. AI Disclosure and Technology

8.1 AI-Powered System

The AI Coaches are powered by a large language model (currently Claude, developed by Anthropic). You are interacting with software, not a human being. No human reviews or approves individual responses in real time. When you submit a message, each Product processes your input together with proprietary system instructions, safety logic, relevant account context, and a curated knowledge base, and then generates a response.

8.2 AI Disclosure Statement

An AI disclosure statement is presented at the beginning of each session and is available at all times within the Product interface, in compliance with California AB 489 and SB 243. The full AI Disclosure and Informed Use Notice is available at Proximity Coaching — AI Disclosure.

8.3 AI Limitations and Hallucinations

You acknowledge that AI-generated responses may include:

• Incorrect statements of fact;
• Fabricated citations, studies, or statistics;
• Advice that is incomplete, misleading, or inappropriate for your individual circumstances;
• Outputs that fail to account for your full personal history, health, relationships, legal situation, or financial circumstances;
• Failure to identify crisis situations, safety concerns, or mental health emergencies.

You agree to use independent judgment before acting on any AI-generated content and to consult qualified professionals for important health, legal, financial, or relationship decisions.

8.4 Third-Party Providers

The AI Coaches use third-party services including Anthropic (AI model), Supabase (database and authentication), Stripe (payment processing), Resend (email delivery), and OpenAI (embeddings). Your use of the AI Coaches is also subject to the applicable terms and privacy policies of these third-party providers. The Company is not responsible for the data practices of third-party providers beyond what is disclosed in our Privacy Policy.

9. Intellectual Property

9.1 Company Ownership

The AI Coaches, including all underlying software, system prompts, coaching frameworks, knowledge bases, content, design, trademarks, and other materials (collectively, "Company IP"), are the exclusive property of Evolved Caveman AI, LLC and its licensors. These Terms do not grant you any ownership interest in the Company IP.

9.2 Limited License to Use

Subject to these Terms and payment of applicable fees, the Company grants you a limited, non-exclusive, non-transferable, revocable license to access and use the AI Coaches for personal, non-commercial purposes. This license does not permit you to reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit the AI Coaches or Company IP.

9.3 Your Content

You retain ownership of content you submit to the AI Coaches. By submitting content, you grant the Company a limited license to use your inputs solely for the purpose of operating and improving the AI Coaches, as further described in the Privacy Policy. The Company does not use your conversation content to train third-party AI models.

10. Disclaimers of Warranty

THE AI COACHES AND ALL RELATED SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, COMPLETENESS, NON-INFRINGEMENT, AND UNINTERRUPTED OR ERROR-FREE OPERATION. THE COMPANY DOES NOT WARRANT THAT THE AI COACHES WILL MEET YOUR REQUIREMENTS, THAT OUTPUTS WILL BE ACCURATE OR RELIABLE, OR THAT DEFECTS WILL BE CORRECTED.

SOME JURISDICTIONS DO NOT ALLOW CERTAIN WARRANTY EXCLUSIONS, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

11. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW:

IN NO EVENT WILL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOSS OF DATA, LOSS OF GOODWILL, PERSONAL INJURY, PROPERTY DAMAGE, OR ANY OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE AI COACHES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT WILL THE COMPANY'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE AI COACHES EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO THE COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100.00).

SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS OF LIABILITY, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

12. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the AI Coaches in violation of these Terms; (b) your violation of any law or the rights of any third party; (c) your content submitted to the AI Coaches; or (d) your misrepresentation of your identity, eligibility, or qualifications.

13. Privacy

Your use of the AI Coaches is governed by the Proximity Coaching Privacy Policy, which is incorporated into these Terms by reference. By using the AI Coaches, you consent to the data practices described in the Privacy Policy.

14. Modifications to Terms and Products

The Company reserves the right to modify these Terms at any time. Material changes will be communicated via email or prominent notice within the Product at least thirty (30) days before taking effect. Your continued use of the AI Coaches after the effective date of any changes constitutes your acceptance of the revised Terms.

The Company also reserves the right to modify, suspend, or discontinue any Product or feature at any time, with or without notice, and without liability to you, subject to any refund obligations required by applicable law.

15. Termination

You may terminate your account at any time by contacting us at John@GuideToSelf.com. The Company may suspend or terminate your access to any or all AI Coaches immediately, without prior notice or liability, for any reason, including violation of these Terms, non-payment, suspected fraud, safety concerns, or at the Company's sole discretion.

Upon termination, your right to access the AI Coaches ceases immediately. Sections 2, 8, 9, 10, 11, 12, 13, 16, and 17 of these Terms survive termination.

16. Dispute Resolution — Mandatory Arbitration and Class Action Waiver

16.1 Informal Resolution

Before initiating any formal dispute, you agree to first contact us at John@GuideToSelf.com and attempt to resolve the dispute informally. We will use good faith efforts to resolve the matter within thirty (30) days.

16.2 Binding Arbitration

If the dispute is not resolved informally, you and the Company agree to resolve any dispute, claim, or controversy arising out of or relating to these Terms or your use of the AI Coaches through binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, except as otherwise stated in this Section. The arbitration will be conducted in Contra Costa County, California, unless both parties agree otherwise. Judgment on the award may be entered in any court of competent jurisdiction.

16.3 Class Action Waiver

YOU AND THE COMPANY EACH AGREE THAT ALL CLAIMS MUST BE BROUGHT IN THE PARTIES' INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, OR MULTI-PLAINTIFF ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS AND MAY NOT PRESIDE OVER ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

16.4 Exceptions

Notwithstanding the above, either party may bring an individual action in small claims court or seek emergency injunctive or equitable relief in court for matters involving intellectual property infringement or misappropriation.

17. General Provisions

17.1 Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict of law principles. To the extent any dispute is not subject to arbitration, you consent to exclusive jurisdiction in the state and federal courts located in Contra Costa County, California.

17.2 Entire Agreement

These Terms, together with the Privacy Policy and the AI Disclosure and Informed Use Notice, constitute the entire agreement between you and the Company with respect to the AI Coaches and supersede all prior agreements and understandings.

17.3 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect. The invalid or unenforceable provision will be modified to the minimum extent necessary to make it valid and enforceable.

17.4 Waiver

The Company's failure to enforce any right or provision of these Terms will not constitute a waiver of that right or provision.

17.5 Assignment

You may not assign or transfer any rights or obligations under these Terms without the Company's prior written consent. The Company may assign these Terms at any time without restriction.

17.6 Contact Information

For questions about these Terms, contact us at:

Evolved Caveman AI, LLC
Email: John@GuideToSelf.com
Website: proximitycoaching.com